“China, we are with you,” is the slogan that will inaugurate Milan’s next women’s fashion week, from February 18-24. As the coronavirus epidemic intensifies, the National Chamber of Italian Fashion has declared its solidarity with China. The campaign is twofold, with a special event and multiple video conferences that will take place between both countries all week.
With this campaign, the Camera della Moda has also set out to create Chinese content, such as runways content, interviews and backstage images, in order to “share the fashion week with all of those stuck at home and bring it to life.” A team has been tasked with the project and is working on setting up interactions with the Chinese public.
